Business communication Essay Example | Topics and Well Written Essays - 750 words - 1

Business communication - Essay Example I also learned that a poster does not have to be too complicated; in fact, it is quite simple to design. Many people feel that they have to go over the top and design an amazing poster by including many different graphics and pieces of information. However, I kept my poster quite simple and it turned out to be very good. The best way to make a poster is to design if for a young child. If they can understand the layout and the general message that the poster is trying to communicate, then it is perfect for viewers of all ages. In preparation of designing the poster, I found some templates from Genigraphics and chose the one that I though was the most simple yet convincing at the same time. I liked the template that I eventually chose because the layout was very simple to follow and it was not cluttered at all. I included some attention grabbers such as pictures with people holding up protest signs in support of human rights. This is an issue that everyone feels passionately about whet her they admit it or not, so the use of these graphics automatically perks up the interest of the viewer. I decided to go with a poster layout that had a viewing sequence by row. Because most people naturally read left to right before moving down a page, this just seemed the most natural way to design the layout. I had though about a column layout, but that seemed too formal, and I wanted to make sure that my poster was friendly towards the viewer. In term of the colours that I used, I tried to use more light and friendly colours such as blue and green. My reasoning for this is that not only did I want to keep the colour scheme simple, but I did not want to put anyone off from viewing my poster. The use of yellow letters on either a blue or green background does not strain the eyes of the viewer. In my original draft poster, I made the mistake of using too many colours, and this just confused the viewer. If there are too many colours, then a poster can be unappealing because it make s more impact than the actual content. That is why I decided to stick with two main colours that were simple yet effective. For the fonts that I used, I chose to go with one of the more basic fonts because it is very easy to read. For emphasis, I used bold with the content under the Methods & Materials and Conclusion sections in order to make it stand out more. I perhaps made my font size a little bit small, but I think that I also had the trouble with trying to balance just how much information to include. From a distance of one metre away the poster should be able to be fully understood. Upon reflection, I would not change too much to the process for designing the poster and also the actual poster itself. Now that I have successfully designed this poster, I would probably be able to produce one faster if I did this assignment again. That is because I now know what does and doesn’t work when it comes to designing a poster. I could eliminate any mistakes that I experienced th e first time around of doing this assignment. The one thing that I would change though would be to make the font slightly larger so that people could still read the content from a longer distance away. Apart from that, I feel that my poster is very effective in the message that it communicates and it is

Development of Behavioural Finance Essay Example | Topics and Well Written Essays - 1250 words

Development of Behavioural Finance - Essay Example This was followed by Selden’s ground breaking work on the stock exchange where he attempted to explain people’s financial behaviour in the stock exchanges (Selden, 1912). Further work on behavourial finance continued through the efforts of psychologists such as Leon Festinger who introduced the concept of cognitive dissonance (Festinger et al., 1956). The more modern trends in behavourial finance were placed by Tversky and Kahneman who introduced the availability heuristic that delineated the financial probability of decision making by a person (Tversky & Kahneman, 1973). This idea was followed by another expected utility theory that critiqued the original theory. This new theory delineated a descriptive model of decision making when faced with risks. The emerging model was espoused as the prospect theory (Kahneman & Tverksy, 1979). The prospect theory presented by Kahneman and Tversky has also been suggested as the alternative financial explanation for people making le ss than expected decisions in a risky market situation. The sixties saw the application of cognitive psychology to the processing of information by the brain. This stood in contrast to behavioural models. The newly emerging cognitive models were being compared to each other such as those presented by Ward Edwards, Daniel Kahneman and Amos Tversky. This was augmented by the development of mathematical psychology that began to link up transivity of individual preferences to different kinds of measurement scales (Luce, 2000). These developments were augmented with the introduction of newer concepts such as overconfidence that forces individuals to make irrational choices which lead to poor financial decision making (Kahneman & Diener, 2003). The bounded rationality projections in behavioural finance project that individuals act to maximise satisfaction rather than utility through their financial decision making even though it may lead to a loss (Gigerenzer & Selten, 2002) (Tsang, 2008) . Over the years, various kinds of psychological traits like projection bias, overconfidence, limited attention and the like have been used in behavioural finance models. The domain of inter-temporal choice has also had various applications of behavioural finance which tend to use various kinds of psychological factors to explain basic models of rational choice. Active Portfolio Management versus Passive Portfolio Management Fund managers carry out active portfolio management so that the portfolio investments tend to outperform a particular investment benchmark index. In contrast, fund managers who are not looking to outperform any investment benchmark index try to invest in funds that replicate previous weightings and returns. This technique is labelled as passive portfolio management (Malkiel, 1996). Passive portfolio management is the most preferred investment technique on the equity market but it is gaining wider acceptance in other investment fields. The contention behind passi ve management is to reduce transactional costs as well as investment risks so that the investor’s output increases. In the modern economy it is common for funds to be managed with the original fund owners relying on fund managers to take investment decisions. According to Cuoco and Kaniel (2009), in 2004 the total amount of managed mutual funds exceeded $8 trillion, hedge funds totalled $1 billion and pension funds totalled more than $12 billion in the United States alone. It has also been